Your Ultimate Segmentation Strategy Guide for BFCM

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Your Ultimate Segmentation Strategy Guide for BFCM

Creating effective segmentation for Black Friday Cyber Monday (BFCM) marketing campaigns is indeed crucial for achieving superior results.

Here's a breakdown of the different customer segments you can target during BFCM and why each one is important:

1. Largest Segments for BFCM- potentially full list

This includes your entire customer list. You may not want to send daily emails to everyone, but it's essential to have a base to compare other segments against. Track the performance of your BFCM campaigns with this group to measure the overall success of your promotions.

2. VIP Customers

VIP customers can be defined based on factors like purchase frequency, total spending, or loyalty program membership. These customers are essential because they often make substantial purchases and are more likely to engage with your BFCM offers.

3. 30/60/90/180 day engagers

Engagers are customers who have interacted with your brand within specific timeframes. They might have opened emails, visited your website, or engaged on social media. Targeting these customers ensures that you focus on those who have shown recent interest in your brand.

4. One time- buyers

Convert one-time buyers into repeat customers by offering compelling BFCM deals. This segment presents an opportunity to increase customer retention.

5. Repeat buyers

Reward your loyal customers with exclusive BFCM offers. Recognizing their ongoing support can strengthen their loyalty and encourage them to make additional purchases during the event.

6. Buyers from previous collection

Segment customers based on their previous purchases. Tailor your BFCM messaging to showcase products or collections that align with their past preferences.

7. BFCM or sale- only buyers

Some customers may only shop during BFCM or sales events. Ensure you reach this segment with promotions that align with their buying habits.

8. Early sale access

Customers who have expressed interest in early access to BFCM deals are highly engaged. Give them what they desire and make them feel valued as part of an exclusive group.

9. Email subscribers without SMS

If you collect both email and SMS information, segmenting those who haven't provided SMS details can help you target them specifically with email promotions, ensuring they don't miss out on your BFCM offers.

10. Customers on subscription

Customers with subscription services are valuable, as they provide consistent revenue. Offer them exclusive BFCM deals or incentives to upgrade their subscriptions or make additional purchases.

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CONCLUSION

While Black Friday Cyber Monday (BFCM) may seem like a whirlwind of daily emails and discounts, effective segmentation is the key to achieving superior results and making the most of this significant retail event.

Strategically planning who to target, when to reach out, and how often, you can tailor your marketing efforts to maximize engagement and conversions.

As you prepare for the upcoming BFCM season, keep in mind that the success of your campaigns is not solely determined by the discounts you offer, but also by your ability to connect with your customers on a more personal and relevant level.

Effective segmentation is the key to achieving this, and we hope this guide has provided you with valuable insights to make your BFCM a resounding success.