How to create a high converting pop up

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In the bustling world of online stores, a well-crafted email sign-up form is your secret weapon for expanding your customer base.

This guide will walk you through the key elements of a high-converting sign-up form, helping you build a powerful tool to grow your email and SMS lists.

Offers

The key to getting more people to sign up is the kind of offer you give them. Even if your sign-up form looks amazing and works perfectly, it won't attract many people if the offer isn't good.

1. Two for One Deal

2. Gifts with Purchase

3. Free Shipping

4. Money Off

5. Percentage Discount

6. Cashback Rewards

These offers cater to different likes and buying habits. Testing them out will show which one works best for your audience. Always remember, a good offer is what makes people want to sign up, creating a better connection with your customers.

General set-up

Setting up your sign-up forms right is crucial. Here are some simple guidelines to make sure it works well for both mobile and desktop users:

Tailor for Different Views:

• Always create separate forms for mobile and desktop views. This helps you adjust the form for different devices and audiences. Someone checking your store on their phone might be in a different mindset compared to someone on a desktop. Perfect Timing:

• For Desktop Users:

• Trigger the form on Exit Intent (when they are about to leave)

• OR after 8-12 seconds on the site

• OR when they've scrolled 60-80% down the page

• For Mobile Users:

• Wait for 8-12 seconds on the site

• OR when they've scrolled 60-80% down the page
  

These time delays ensure you don't interrupt visitors too soon and give them enough time to explore.

For mobile users, remember their experience might be different, so adjust accordingly. By customizing for different views and being mindful of timing, you're setting the stage for a user-friendly sign-up process.

STEP ONE:

Let's simplify the first step of your sign-up process. We call it a "micro-commitment" because it's a small step that makes a big difference.

Instead of bombarding people with a full sign-up form right away, we ask them a simple question they can answer with a 'YES' or 'NO'. Research shows that once someone says 'YES' to a small thing, they're more likely to say 'YES' to the bigger things later on.

So, ask them something like: "Would you like to [YOUR OFFER]?" with options for 'YES' or 'NO'. This small interaction sets a positive tone. Here's an example from one of our clients:

"Ready for exclusive deals? Would you like to unlock [YOUR OFFER]?"

It's friendly, straightforward, and gets that first 'YES' from your website visitors. Remember, it's all about making the sign-up process easy and inviting.

STEP TWO:

Now, let's streamline the second step of your sign-up process. After getting that positive 'YES' in the micro-commitment, it's time to ask for their email. Keep it simple and effective:

Structure:

Headline with Your Offer

• Grab attention without using overused words like "sign-up" or "subscribe." Let it showcase your offer. For example, "Unlock Exclusive Deals: Claim Your [YOUR OFFER]!" Input Field

• Ask for their email. Consider split-testing with different input field colors to see what resonates best. CTA Button

• Make it compelling. Avoid generic terms like "continue" and focus on the benefit. A text like "Get My Discount Now" emphasizes what they're gaining. Experiment with different text and button colors to boost sign-up rates. Micro-Copy:

• Keep it short and sweet under the CTA button. Provide two options: one interesting, one less appealing. For instance, "No thanks" or "No thanks, I'd rather pay full price." Research shows this increases the chances of them choosing the interesting option.
  

Example: "Ready for exclusive deals? Claim your special offer by entering your email below. Don't miss out on savings! 🌟"

Remember, simplicity is key. By focusing on one thing at a time and creating an inviting user experience, you increase the likelihood of turning visitors into subscribers.

STEP THREE:

Let's simplify the third step of your sign-up process, focusing on SMS sign-up. It mirrors the structure of the email sign-up but with a few tweaks:

Structure:

Headline with Your Offer:

• Replicate the attention-grabbing headline from the email sign-up. Emphasize the exclusive nature of the offer. For instance, "Unlock VIP Access: Claim Your [YOUR OFFER]!" Input Field:

• Change the input field to ask for their phone number. Ensure clarity and simplicity in the format. CTA Button:

• Maintain the compelling CTA button text. Again, avoid generic terms and highlight the benefit. "Join the VIP Club Now" or "Get VIP Access" can work well. Micro-Copy:

• Keep it concise and persuasive. Offer two options, with one emphasizing the exclusivity of the SMS list. For example, "No thanks" or "No thanks, I'll miss out on VIP perks." SMS Disclosure Block:

• Include a brief statement explaining that filling in the phone number ensures access to exclusive offers via SMS. Transparency is key.
  

Example: "Ready for VIP treatment? Claim your exclusive offer by entering your phone number below. Don't miss out on VIP perks! 🎉"

Remember, consistency in design and messaging across email and SMS sign-ups reinforces your brand's identity. Experiment with different angles, such as positioning the SMS list as a 'VIP club,' to see what resonates best with your audience.

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