Email Marketing Strategy to increase your sales

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Email Marketing Strategy to increase your sales

1. EMAIL COLLECTION: SIGN UP FORMS

Before you start building a form, consider your goals.

A form can help you connect with potential customers, learn more about your audience, convert email subscribers to SMS subscribers, and more.

A simple new prospect acquisition form (to collect the contact information of a person who has visited your site, but never purchased) is a great place to start.

Most common types of sign up forms:

1. Pop- ups

1. Desktop- exit intent

2. Mobile- scroll delay (50-75%)

2. Fly out

1. Good for acquiring additional customer data points

What works for most brands is “micro-commitments “, instead of jumping straight to the email request, we introduce them to the world of Micro-Commitments.

Imagine this: Instead of immediately asking for someone's email address, you present them with a simple "Yes" or "No" question.

2. FLOWS

Pre- purchase :

• Welcome series

• Site abandonment

• Browse abandonment

• Abandoned cart

• Abandoned check out

• Back in stock

Post purchase:

• Customer thank you

• Customer winback

• VIP

• Review request

• Cross sell/Upsells

• Break up series

3. CAMPAIGNS

Frequency: start with 2-3x a week and increase to 4-5 a week

Segment:

1. Engaged

2. Non buyers

3. VIP

4. Existing customers

Content:

1. SALES, PROMO & DISCOUNT CAMPAIGNS

• Sent regularly (typically 1 to 2+ every week)

• Usually a single email (sometimes a resend to non-openers with different subject line)

• In these emails, we simply sell one product (or a collection) to the audience telling them the main benefits of the product and direct them to the product page.

• Usually don't give a discount (save this for upcoming Sales Events)

2.TRUST CONTENT

Primary purpose of these emails is to build/nurture relationships with the subscribers.

Sales are often still generated as a by-product of these emails rather than a focus.